Post Op Story
Every day we carry on with routine, to find purpose in what we do. Often this can make us blind to the bigger problems that have existed forever and stare us in the face…. begging for a solution.
Our story is about waking up from our daily routine as surgeons, realising that while we busied ourselves with the practice of surgery, the big problems of the patient care journey were just getting bigger. We realised that in all our years of experience as surgeons, we have only dared to view the patient-clinician interaction through our eyes. The journey through the eyes of the patient was something else!
When we met Pier at TechCrunch all those years ago, we found a kindred spirit. It is during our deep conversations with him about design and design methodology, we realised that the mistakes of yesterday were at risk of being amplified by the digital solutions of tomorrow.
Digital transformation risked ‘digital exclusion’ of patients, by overtly relying on platforms to streamline patients into different pathways. It was up to the patient to fit into these clinical pathways and not for clinical pathways to accommodate the personal choices of patients. This was in our opinion – the wrong approach.
We decided that, to remain working as frontline surgeons was no longer an option. We had to do something! We had to envision the surgical pathway through the eyes of the patient…this was the only way to resolve the inequity of healthcare delivery. We quit our surgical careers and leapt deep into the problem.
Having embarked on MBA’s, leadership training, and digital education to complement our surgical knowledge, we teamed up with Pier – a designer par excellence, who believed in our dream of creating a singular empowering patient experience for anyone who had surgery – globally.
Through our journey of self-discovery, we spoke to everyone who had an interest in improving the patient experience. Our dream is for patients after surgery to experience the best recovery process the world has to offer – no matter where they are or where they had surgery.
Truly, there is a smarter way to recover!
Chindu, Pier and Faizal.